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Five Phrases To Kill in Communication

Posted on Sep 13, 2010 in Featured, Rants |

Five Phrases To Kill in Communication

They all have their time — groovy, neato, smooth, rad, gag me with [anything]. But coined phrases can move to cliches quickly. Clean up your chatter by nixing these five passe communication terms:

“In my wheelhouse”

What it means: What you are describing is what I have experience in.

Previous passe synonyms: “in my¬†arsenal;” “right up my alley”

Why: Are you a train engineer? Do you ride choo-choos? Unless you are working on the chain gang, you have no business using this wildly over-used phrase.

Possible replacement: I have strong experience in this area.

Not possible replacement: I rock that shit.

“Social media guru”

What it means: I work in social media.

Previous passe¬†synonyms: “community ninja;” “online whiz” or “social media expert”

Why: No one, but no one is a social media guru. Guru is reserved for spiritual leaders and maybe your yoga instrutor, not to self-describe your work online.

Possible replacement: “online marketer;” “social public relations”

Not possible replacement: “Hopeless online addict”

“Under the hood”

What it means: Investigate this topic further.

Previous passe synonyms: “into the nitty gritty;” “deep dive”

Why: Are you a mechanic? Mechanics are hot and greasy and work for near-minimum wage.

Possible replacement: “I’d like to research this topic further;” “understand the details”

Not possible replacement: “Under your hoodie”

“Signal to Noise”

What it means: Putting the highest quality to the forefront

Previous passe synonyms: “Cream of the crop;” “Streamline”

Why: Because you are not a radio. And if you are a marketer, you should assume that balancing communication directives are part of the job.

Possible replacement: “Clean communication;” “high quality coverage”

Not possible replacement: “Cut the crap”

“Close the loop”

What it means: Check with other people relavent to the subject to ensure you have completed the task and its needs

Previous passe synonyms: “circle back around;” “touch base with”

Why: Because you are a not a knitter.

Possible replacement: “Complete the process”

Not possible replacement: “Cover my ass”