Maybe it’s in the Silicon Valley water. Maybe it’s just part of our inbreeding, or breeding or lack of breeding. Maybe it’s we drink a lot of wine, maybe it’s the weather. Maybe. Every day I hear of another great idea from friends and colleagues for new, inventive online businesses. Some aren’t bad, some are awesome and many we’ve sketched-out at the counter at Bill’s Cafe in Willow Glen. Few have come-to-pass. A small handful have made it, most don’t make it past buying the URL.
Posted in Featured, work 
Tags: businesses, entrepreneurship, ideas, social media, startup, work 
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Transparency is the key here. Decide what it is you are doing and be transparent about it. The way I see it, you have three options (a) be a journalist and use your blog to report things/people/events/thoughts without influence or bias; (b) be an advertorialist and use your blog as paid writing, using your blog as a mechanism to advertise things/people/events. Neither is wrong or less influential. The only wrong turn you can make is to blur the lines. And in doing so, lose trust of your audience. Set expectations, understand your strengths and limitations and understand that being a writer — both advertorial and journalistic — are held to the highest level of integrity.
Posted in Featured, Rants, work Tags: advertising, advertorial, blogging, pitching, PR, public relations, Rants, social media, work, writing No Comments »
I attended the very first BlogHer in Silicon Valley. I have to say, it wasn’t earth shattering for me. I never considered myself a pro blogger or even an aspiring pro blogger. I have been a journalist. I consider myself one of the tribe. Attending the first BlogHer didn’t do it for me. I was a bit annoyed at all the discussion of blogging for money, blogging for this, blogging for that. And why the focus on women? Weren’t journalists unbiased? Weren’t we held to the high code of honor to never entertain advertorial? It seemed, to me, at least, that BlogHer was one big amateur fest of women that wanted to be paid for their writing. What was the big deal? I thought BlogHer wouldn’t make it to year two. Holy hell, did I miss that one.
Angelina might be Salt, but I am pepper. La Gringa and I had a lot of fun playing around with the image and we laughed ourselves silly. We’re dorks, but we like it. You can see it live here: http://www.whoispepper.com
Posted in Featured, Silly, work Tags: angelina jolie, fun, humor, joke, life, mareketing, Me, movie, punny, salt, social media, whoispepper.com, whoissalt.com, work, writing No Comments »Twitter links powered by Tweet This v1.6.1, a WordPress plugin for Twitter.
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