For the past seven years, I have take a self-imposed hiatus from Facebook for about a month. Some years I learn something from the break, most years I don’t. This year I learned that I don’t want to be on Facebook anymore.
I get Facebook for work. I live it; it’s my bread-and-butter. But, I no longer see its value in my personal life, and it’s time to do something about that.
Facebook can make my work a smashing success (or a failure). It can make me feel like I’m wildly well-respected as a professional, and completely stupid as fuck all in the same week.
I coach companies to put transparency first in their communication strategy. Yet few marketers actually apply this to their personal Facebook personas. The truth is, we tell Facebook what we want to broadcast, transparency aside. We professional crafters are the worst offenders; we craft how we appear to our friends, a gentle balance of self-deprecation,humor, wit and humility. With Facebook, we build our personal brand right alongside those we are paid to build.
So, after much thought, I’ve determined that I can’t have both a belief in corporate transparency online and not be willing to be transparent myself. My Facebook account has to go.
I’ve been thinking about this for awhile…
In July 2013, I had 600 Facebook friends — people I am connected to for work, childhood pals, parents of my kids’ friends, ex-work colleagues and a zillion acquaintances. But, only a few handful of those I’m lucky enough to call Friends. My Friends knew all hell was breaking loose in my personal life last year, yet not one single FB post reflected what was going on. It was all crafted. So what about the other 580 people?
In October my login data on Facebook Account page showed that I visited about 35 times daily. This might sound shockingly high, but a new study reveals most people check their Facebook page an average of 14 times daily from their smartphones alone. Since I work on Facebook about 15 percent of my time, I’d say 35 times daily wasn’t so bad.
Except, I still felt bad. Why? Because I wasn’t practicing what I was preaching. My posts had Zero Transparency. If I wasn’t going to post what was really going on in my personal life, then what was the point of having Facebook at all? It became clear over time: Facebook is my work, and, (as it should be) there is no room for my personal life at work.
Here’s how I broke up with The Face Book.
October 2013 — I parsed out any people on Facebook who I wouldn’t want to send a holiday card to. I took my Facebook friends from 640 to about 200, hoping to increase the signal:noise ratio and focus on better, more meaningful personal content. In contrast, however, in October I moved nearly all of my client’s marketing budget INTO Facebook spend — promoted posts, sponsored posts, retargeting campaigns, contests, sweepstakes, more.
November 2013 — My work on FB was at full-throttle but in contrast, my personal life was radio silent online. The irony of that still embarrasses me. How did I get from being an evangelist for social transparency and yet say nothing about my real life? My posts were hidden behind mildly entertaining content and prideful boasts of my kids. Nothing about ME was shared. I’m a peacock.
December 2013 — My colleagues’ work was bleeding into my Facebook stream, causing even more muddy waters between personal and professional life. During the end-of-the-year flurry, my blogger friends began posting on behalf of brands they represent at a furious pace — “Enter My Giveaway! Merry Christmas Friends! Here’s a Craft from Sponsor X!” We, the anti-spammers had become just that. Moreover, I was all-too-aware that I was both a client and a consumer of these Facebook pleas.
January 2014 — Vacation with the kids means no Facebook. On return, I got a sinking feeling logging back in. I started thinking of a customized FB home page where my work posts and groups appear first, and friend posts are suppressed. Maybe visa-vera? It sparked an idea to move away from personal content to a pro FB account.
February 2014 — I received nearly 100 Facebook Happy Birthday messages, and a dozen paper BDay cards in snailmail. I never read one of the FB messages and kept the paper ones in my dining room for a week. Meanwhile, my Facebook daily logins drop by nearly 50% as my work with The Mother Company ends. I felt a massive sigh of relief to be spending less time on the site.
March 2014 — I attended Spring Training (#GoGiants!) and changed my profile picture to one of me holding a beer at the ball field. For my 100 or so friends, it was hilarious since I barely drink beer at all. However, the next day I had four emails from non-Facebook friends about that picture. How? Because using Facebook Connect pulls in my picture data. Of course it does. Again, my personal and professional lives were colliding.
That was enough for me to put my plan into motion.
April 3, 2014 — I executed on my plan to free my personal life from my professional life on Facebook. I did four things: (1) I created a new Facebook account for myself to run and administer the Pages I use for work and work networking. Call it my corporate account. Yes, it kills my ability to have a large personal reach, but why would I rely on my personal network to promote clients anyway? (2) I downloaded a copy of all of my Facebook data. You can do it too, it’s easy. (3) I added myself to any groups I needed to be a part of as a corporate persona versus personal one. (4) I deleted the Facebook apps from all of my devices.
What is there to net from this?
I’m observing that personal social media and social media for business are very blurry lines for those of us who are entrenched in the space. How do we draw the line? Where do we draw the line? And how do we examine what social transparency really is? I’m not sure I can sell the idea of marketing a brand with transparency if I’m not willing to do it myself. Then again, maybe it’s because I know how effective Facebook marketing can be that I’ve removed myself from it. And where do we reel back in our lives to being private lives?
In reading back over posts spanning several years, Facebook has served as a personal journal for me — what my first company FamilyRoutes was meant to be. But unlike Facebook, a journal doesn’t give you feedback, or likes or comments. It doesn’t take what you post, churn the data and market you a product to fix it or cure it. It just is words on a page meant for you and your eyes only. Somewhere for me, it crossed the line. For goodness sake, two years ago I announced my separation from La Gringa on Facebook. Do we really need to live that transparently?
I’m not sure this experiment will work. My career relies on me understanding Facebook, it’s power and value. And I believe deeply in both. The challenge ahead of me is whether or not I can simply use Facebook as a vehicle for work, or if I’ll find renewed purpose for Facebook in my personal life.
October 2013 — Average Daily Facebook logins 35
February 2014 — Average Daily Facebook logins 18
April 2014 — Average Daily Facebook logins 1
“From what we get, we can make a living; what we give, however, makes a life.” ~ Arthur Ashe
I started working in a nasty corner charity shop that was dark and grey and smelled like dead old people. It was for my community service hours as part of a national philanthropy organization, which shall remain nameless. Never, even once, did it feel like I was working for my community or making the world a better place. It felt like a lame, monthly obligation. And it was.
I grew up helping people at events designed to give kids “community service” hours. It was good for our high school applications, and great for college entrance brownie points. But, it missed the point. My Community Service didn’t feel remotely like I was part of a community, and even less, providing a service.
Going out on a limb here: I want my kids to want to give.
I suppose if we were part of a church, there would be built-in community service. If we were part of Boy Scouts, then we’d have charity work at-the-ready. But truth is, even that kind of giving is forced giving. It’s what you have to do, not what you yearn for.
So, a year ago, I plated the seed with my then twin 9-year-olds. I told them when they turned 10 in July 2013, they’d begin service to their community. They’d pick their own avenue of giving, be as creative as they wanted to be, but that there were two rules:
- Each child must give their age in hours monthly. (So at age 10, they’d do 10 hours per month).
- You have to stick with your choice, however difficult, boring, tedious, for a period of one year.
July came around and the kids set out to pick their organizations. There is power in choosing where you want to put your free time and they were excited. But that faded pretty quickly when we realized that our community is not used to kids giving just for the sake of it.
My son tried his first pick, the library. No go. No kids can volunteer until age 13. Then came his second pick, Sacred Heart Community Services. Nope, no youth volunteers. My daughter tried ASPCA. No way, too much liability. Her second try at The Thrift Box — they don’t take kids, even with adult supervision.
Then the third, fourth and fifth tries came and went. No luck. No one wants 10-year old kids who want to give their time to help the community.
We’re stumped. There has got to be a way for our younger kids to learn the feeling of giving, however small.
Got any ideas?
We’ve been inseparable friends for five years, oh, maybe six. Living a couple doors down from one-another, our homes were a constant stream of laughter and baby tears and messy food and grown-up banter. Our spouses loved one-another as deeply as men — and women like them — can. We had babies and raised babies and raised one-another.
And then I moved two streets over; became single, and my amazing friend had a third baby, all in the same year.
I’m glad I moved, and I’m widly in love with the baby. But things are different.
It’s been a couple months now of my dear friend not being available. She’s moved-on from me to younger moms and has found new friends on the street where I once lived. Her life is full. I’ve watched her duck and dodge me — even tonight — and I know it’s not in malice, but because she feels bad that she’s moved unknowingly into her life of having younger children, and I, into my life of having older ones.
I recognize this pattern, because I am the younger one in my friendshp with Tess — 16 years my senior — who “took my childhood in her stride,” as the lyrics go. I’m trying to mimic how Tess treated me: full of love, and happy to have me whenever I could muster it between babies and other new mommies that were in the thrust of the same life moments as I was at the time.
But… my heart hurts. And even as I fight jealously, I’m grateful for her new friends because it means her needs are filled. That I learned from Tess.
She, and most of the people who know me in real life, and not as Garza Girl, do not read my blog. She’ll never stumble on this entry, and that gives me peace, too. She doesn’t need to know that I miss our friendship, that I wish our children were closer in age, that I wish so much that I hadn’t moved, only for being that much closer together.
I can’t time-shift, and I wouldn’t even if I could.
My beautiful, kind, loving, smart, funny friend will come around when the smoke clears, and I’ll be there, just as Tess did for me.
It doesn’t mean it’s hurt free. It stings to ebb — and I cannot wait for the flow again.Read More
In our family, Monday Night Football is sacred — always has been. For as long as I can remember, Monday nights meant eating dinner by the TV (a rarity!), and getting the chance to scream and yell and jump on the furniture. I have a memory of my mom jumping on the couch in her Oakland Raiders t-shirt that said “Property of Oakland Raiders” — it was grey and black and I thought she was so cool to have such a grown-up shirt. My grandmother, too, was a huge MNF fan, cozying-up to her little TV to watch MNF, but really only if Dallas was playing. Then it was Roger Staubach time — number 12, baby. GO DALLAS.
When Dallas plays Monday Night Football now, I bring out an old photo of my grandmother, place it in front of the TV, and put a beer and a handful of Lay’s potato chips beside her. Oh yeah, we’re a little nuts, but we wouldn’t have it any other way.
During the NFL season each year, I have a Monday Night Football open house. I make a big, giant pot of somethingruther because I am not about to be sitting in the kitchen while everyone else watches the game. Chili, enchiladas, make-your-own tacos or a big, kitchen-sink salad are always waiting in the kitchen. You can find me and my kids plunked in front of the TV, just like my parents did when I was a kid. We cheer and scream and let out all the inappropriate loud noises we can’t burst out with at work and at school: “OFFSIDES, SUCKERS!,” howls my daughter, while my son, intense as ever, wearing his Brady or Crabtree jersey, fist pumps with a defiant “WHAT A HIT!” It’s our unspoken permission to let it all go.
Every Monday night during NFL season, I feel the sense of family all around — tradition runs deep with us, and football is no exception.
So if you’re in the neighborhood this season, stop on by for a Monday Night Football fete — the food the people and the TV are all warm, the beer is cold and we’ll be waiting for you.Read More
Like it or not, I would work longer hours if I didn’t have kids.
Like it or not, I’d be less efficient if I didn’t have kids.
Like it or not, I’d be skinner if I didn’t have kids.
Like it or not, I’m healthier because I have kids.
Like it or not, I’m more emotional because I have kids.
Like it or not, I’m less emotional because I have kids.
Like it or not, I’d have more time for friends, if I didn’t have kids.
Like it or not, the friends I have are vital and precious, because I have kids.
Like it or not, I’d be less tired if I didn’t have kids.
Like it or not, I’m more awake and alive because I have kids.
Like it or not, I am a less creative marketer, because I have kids.
Like it or not, I’m a better marketing leader, because I have kids.
Like it or not, I’ve got less time for my parents, because I have kids.
Like it or not, I’ve got endless respect for my parents, because I have kids.
Like it or not, I’m less passionate about my career, because I have kids.
Like it or not, I’m more passionate at the work I do choose, because I have kids.
Like it or not, I’d be so much more wealthy, if I didn’t have kids.
Like it or not, I’m more driven to be wealthy, because I have kids.
Like it or not, my life would be more free, if I didn’t have kids.
Like it or not, I’ve never known life, before I had kids.Read More