Posts Tagged ‘writing’

The Scary Thin Line Between Blogging and Journalism

No Peddling Blog Posts

Transparency is the key here. Decide what it is you are doing and be transparent about it. The way I see it, you have three options (a) be a journalist and use your blog to report things/people/events/thoughts without influence or bias; (b) be an advertorialist and use your blog as paid writing, using your blog as a mechanism to advertise things/people/events. Neither is wrong or less influential. The only wrong turn you can make is to blur the lines. And in doing so, lose trust of your audience. Set expectations, understand your strengths and limitations and understand that being a writer — both advertorial and journalistic — are held to the highest level of integrity.

If I Was… Going to BlogHer ‘10

Going to BlogHer 2010

I attended the very first BlogHer in Silicon Valley. I have to say, it wasn’t earth shattering for me. I never considered myself a pro blogger or even an aspiring pro blogger. I have been a journalist. I consider myself one of the tribe. Attending the first BlogHer didn’t do it for me. I was a bit annoyed at all the discussion of blogging for money, blogging for this, blogging for that. And why the focus on women? Weren’t journalists unbiased? Weren’t we held to the high code of honor to never entertain advertorial? It seemed, to me, at least, that BlogHer was one big amateur fest of women that wanted to be paid for their writing. What was the big deal? I thought BlogHer wouldn’t make it to year two. Holy hell, did I miss that one.

A Little Marketing Humor

Who is Pepper?

Angelina might be Salt, but I am pepper. La Gringa and I had a lot of fun playing around with the image and we laughed ourselves silly. We’re dorks, but we like it. You can see it live here: http://www.whoispepper.com

Stop and Go

We left for Napa in the wee hours of the morning, and by the time @la_gringa set off for the first leg of our two-day journey, I understood that it wasn’t only a good time to be doing this race, it was The Time to be doing this race. It hit me that the Universe had given me these specific women during this specific weekend, for a specific reason: they were here to let me GO.

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